Mainstream fashion brands are increasingly embracing gender inclusivity in footwear through several key strategies:
- Neutral Design & Unisex Collections
Brands like Nike and adidas have launched gender-neutral sneaker lines (e.g., the Sabrina 1 collaboration with WNBA star Sabrina Ionescu, and Adidas x Stella McCartney’s black/orange athletic shoe), avoiding gender-specific labels. Wolf & Shepherd introduced its first genderless collection, Cruise, offering premium lace-ups and mules in sizes adaptable to all foot shapes, targeting a luxury market underserved by casual unisex options. - Breaking Size and Color Stereotypes
Labels such as Jimmy Choo extend sizes to accommodate diverse foot shapes, while Puma incorporates traditionally “feminine” colors like pink and lavender into unisex designs. CONVERSE’s CX technology uses stretch canvas and adaptive soles to fit varying foot types, emphasizing comfort over gender norms. - Challenging Gender Binary in Marketing
百丽时尚集团 (Belle) promotes gender equality by featuring male models in campaigns and offering unisex styles like OGR’s “响尾蛇” series, which gained popularity across genders. Clark’s revised its kids’ shoe labels after criticism, adopting a “free to be me” ethos. - Inclusive Sizing Systems
Brands like Nik Kacy design shoes from a single last, eliminating gender-specific sizing. CONVERSE’s SHAPES clothing line redefines sizing by body type rather than gender, aligning with its inclusive ethos. - Kids’ Footwear as a Catalyst
Irregular Choice and Belle Kids avoid gender-segregated designs, using playful motifs like unicorns and bold colors to appeal to all children. This shift reflects evolving parental attitudes toward gender fluidity. - Collaborations and Advocacy
Partnerships between sportswear and luxury brands (e.g., Adidas x Stella McCartney) highlight inclusivity, while labels like AKID challenge norms by showcasing boys in floral high-tops, normalizing cross-gender styling.
These efforts reflect a broader cultural shift toward fluid identities, driven by Gen Z and millennial consumers who reject rigid gender roles. By prioritizing design innovation, adaptive sizing, and inclusive messaging, brands aim to make footwear accessible to all, regardless of gender expression.
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